Konami Digital Entertainment B.V. has today announced that the company has signed a long-term partnership agreement with Società Sportiva Calcio Napoli (“Napoli”), the top-tier Italian football club.
The “Official Football Videogame Partnership” will commence with the start of the 2021/22 football season, providing numerous marketing rights. However, from the 2022/23 football season, the eFootball PES series will be the only real-time football simulation game to include an authentic, fully licensed recreation of Napoli.
In addition, KONAMI has announced that they will also become the Official Training Center Partner for the popular football club. From 1st July 2021, the facility will be officially named “SSC Napoli KONAMI Training Center”, featuring a brand-new gaming area for players and guests.
Founded 95 years ago, Società Sportiva Calcio Napoli is one of the most recognised football clubs in Italy, having competed in the country’s top-flight league for the majority of its history.
KONAMI’s latest partnership announcement for the eFootball PES series follows previous Italian agreements including the Italian Football Federation, AS Roma and SS Lazio.
Naoki Morita, President at Konami Digital Entertainment B.V. commented: “With this close partnership between our two companies, we will further establish eFootball PES as the definitive video game series for Italian football. Showing strong belief in our long-term plan, we are humbled that Napoli chose to sign this exclusive agreement with KONAMI.”
Serena Salvione, Chief International Development Officer at Società Sportiva Calcio Napoli commented: “We are delighted to launch this exclusive partnership with an innovative, international brand such as KONAMI to create content and unique experiences for Napoli fans. KONAMI has further tied its name to the Napoli brand by acquiring the naming rights to the training ground. This partnership is the latest step in the wider drive towards internationalisation of the Napoli brand that the club has been working on in recent years.”