• Glen

Konami signs on as major Coupe de La Ligue BKT sponsor.

A day out from the Coupe de la Ligue BKT quarter-finals, the LFP is very happy to announce a new partnership with Konami.

Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games.

The company known for its world-wide franchise Pro Evolution Soccer is now linked to the Coupe de la Ligue BKT in the long term as Major Partner.

In this capacity, the company's branding will appear on the jerseys of clubs taking part in the competition and will benefit from multiple avenues of visibility.

This partnership will also give the two organisations the opportunity to develop and organise new experiences in association with the competition and to collaborate on new content.

Jonas Lygaard, Senior Director - Brand & Business Development for Konami Digital Entertainment B.V.

"We're delighted to announce Konami as new Major Partner of the Coupe de la Ligue BKT. This new partnership is the perfect link between the worlds of professional football and video games and represents an opportunity to bring together even more players from around the world based on their passion for PES."

Didier Quillot, LFP Chief Executive

"The LFP is very happy to welcome Konami on board as Major Partner of the Coupe de la Ligue BKT. This new partnership demonstrates once again the growing international appeal of the Coupe de la Ligue BKT. The partnership with Konami also bolsters the long-standing presence of the LFP's competitions in the video game universe."

via Ligue1.com


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